Infographics is used as shareable social media and web marketing tools. But did you know infographics have been around for virtually as long as print have existed? Infographics are an excellent tool for communicating technical or nuanced information with the aid of illustrations or photos. The more useful they are to the audience, the more […]
Category: Public Relations
Miracles of Research 🪄✨
David Oglivy, known as the father of advertising, has refers to the result of doing proper research as nothing short of “miracles”. We will share with you 3 of these miracles research can perform for you, and how you can do it yourself. “Research can help you decide the optimum positioning for your product.” “Research […]
“With Public Opinion on Its Side, Nothing Can Fail” 🦅
The great President Abraham Lincoln once said “with public opinion on its side, nothing can fail”. There is a lot of truth to this statement, and it is a huge contributing factor of why self publishing platforms such as YouTube and Amazon Kindle Publishing took over traditional establishments such as cable news and TV, and […]
Classic Corporate Slogans of the Past Century🛢
Slogans are an important defining feature of a brand, particularly if the company wants consumers to associate their brand with their purpose, feeling or vision. Consider some of these classic slogans used by corporations in the past century. Diamond Shamrock (acquired by Valero in 2001): The resourceful company. Honeywell: The automation company. (Current slogan: The power of connected.) […]
What We Can Learn from Richard Branson and Global Press Release Distribution
Sir Richard Branson and his space flight with Virgin Galactic is talked about everywhere in the media and social media. He is a master at getting attention. Here are just some of his feats, albeit not all tactful, at generating buzz for his companies: Virgin Atlantic (1984)Branson kicked off the launch of Virgin Atlantic’s new routes […]
Why Agencies and Companies Send Press Releases in 2022
Crafting a press release is an important component of a PR strategy. Within your company’s wider PR and marketing strategy, press releases can be one of the fastest ways to truly generate buzz within your industry. Generating value: 1) The piece must be of general value within your industry; 2) Be relevant to the reader […]
What Happens if You Ditch Your Press Release Campaign?
It’s getting harder and harder to prove the ROI of press releases. They can be expensive to write and somehow just as expensive to quantify. How do you interpret the metrics you get back from PR distribution companies? Who is verifying the nature of the reports and whether or not you’re gaining from the publications? […]
How Do the Pros Get their Press Releases Published?
At PR Distribution, we keep a close eye on how our client’s pieces and articles do. In fact, we’ve been tracking this information for years. And many of our team worked in a variety of marketing roles before joining PR Distribution. Therefore, we have seen both sides of the press release distribution coin. Oftentimes, it […]
What is the Difference Between Public Relations and Advertising?
Let me share my perspective after spending six figures on advertising and have sent out tens of thousands of press releases (public relations) through our PR Distribution™ platform. The difference between public relations and advertising may be more subtle and less apparent, even to seasoned professionals, when we take a moment to appreciate how much […]
How Do I Write a Compelling Press Release?
I have seen tens of thousands of press releases come in through the PR Distribution™ platform. Many of these press releases are newsworthy and well written while some press releases need a lot of help. I worked with my team to put together a press release inspection checklist that we often refer those latter customers to so […]